Getting More Sales = Less prospecting
As the sales department, what’s the magic word? Leads.
Leads make sales. Qualified leads make sales faster. The vast majority of a sales department’s time is spent finding leads. However, at best, 95% of the approaches are unsuccessful. This is nothing new to you: cold calling, telemarketing, mass media, direct mail, etc. - on average 1 out of 50 approaches become a lead.
Unlike Amazon, Ebay, or Alibaba, INNOVO has turned the process around. Here Buyers post their needs instead of the Suppliers promoting their wares to the market. A Supplier can elect to respond with a tailored offer to a specific Buyer. The offers incentivize the Buyer to bring you leads since INNOVO is tailored to reward them if you make more sales. The offer by each Supplier is confidential and is separate to their price structure.
In this way, INNOVO links Buyers, ready to buy something, with Suppliers that have it available. So, INNOVO is counterintuitive. Instead of wasting time with those who are not in the market to purchase, INNOVO allows you to focus on those key unresponsive target customers with an offer that will make them want to bring you additional leads.